Diamond Naturals uses real chicken as the first ingredient, whole grain brown rice, and dried egg product. At $1.75/lb, you get ingredient quality closer to Blue Buffalo at a price closer to Pedigree. It's the most underrated budget option.
Real chicken, chicken meal, and whole grain brown rice are the top three ingredients. Dried egg product and beet pulp follow. This is a better ingredient list than Pedigree or IAMS at a comparable price. The value is genuine.
Diamond had a significant salmonella recall in 2012 affecting multiple brands manufactured in their facilities. Since then, they've upgraded manufacturing protocols. No recalls since 2013. Worth knowing, but not a disqualifier for most owners.
Budget-conscious owners who want real chicken first without paying mid-tier prices.
Owners who can't forgive the 2012 Diamond salmonella recall — this is the same manufacturer.
The best ingredient quality per dollar in the dog food market. The 2012 recall is real history — make your own call on that.
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