Instinct Original coats each kibble piece with freeze-dried raw chicken, adding enzymes and probiotics that high-heat extrusion destroys. It's the best bridge between dry food and raw for cat owners.
Unlike dogs (omnivores), cats can't produce taurine or convert beta-carotene. They require animal-sourced nutrition. Instinct's 81% animal ingredients align with feline nutritional biology better than most mainstream cat foods, which use significant plant-based carbohydrates.
Freeze-drying preserves enzymes that support digestion and immune function. The coating also dramatically improves palatability — cats consistently prefer raw-coated kibble in palatability trials over standard dry food.
Cat owners who want raw food benefits without raw food complexity or expense.
Budget shoppers — this is a premium product at a premium price.
The best premium dry cat food. If you're going to spend extra, spend it here.
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This information is educational and not veterinary advice. Consult your veterinarian for your pet's individual health decisions.